Mr. Belal
Brand Identity, Social Media Strategy, Motion Design and Reels, Paid Campaign Creative, Product Launch Assets, Web Experience Consultation
January 30, 2025
Chittagong,Bangladesh
A Colourful Collision of Glam, Confidence and Clean Beauty
Pastel Beauty UK is entering the beauty scene with a vibrant attitude and high-performance formulas. As their creative partner, we crafted a campaign-first identity, designed bold visuals, and built product-centric content that captures attention and drives engagement. From teaser rollouts to animated social stories, this launch was designed to shine.
Pastel Beauty UK wanted to launch with a bang, not a whisper. We helped shape the brand’s digital first impression with content that blends colour, energy and visual clarity. The focus was to create an aesthetic that feels magical, yet product-focused.
We started with teaser visuals like “Something Magical is Coming” featuring their Oh So Waterproof Mascara and Liquid Eyeliner. The splash effects and bubble theme added visual drama, while maintaining a clean editorial layout.
Our creative team developed teaser graphics and motion videos that sparked excitement and curiosity. The lip gloss reveal paired smooth textures with soft hues, while launch banners highlighted comfort, colour and glow. Each post was built to stop scrolling and build anticipation.
We designed a set of ready-to-launch assets for both organic and paid media. These included:
Pastel Beauty UK now stands out with a strong visual identity, consistent campaign content and a bold tone that speaks to its target audience. From soft glam to vibrant packaging, the brand is positioned to grow its community through visually rich storytelling.
